"Whoever is not inquisitive does not know anything."
-Johann Wolfgang von Goethe
We too orient our actions according to this statement! We are therefore very happy to report that we have worked closely with the master’s students at the Management Center Innsbruck (MCI) and have carried out a study project with them.
As part of the “Entrepreneurial Business Lab”, the master’s students of the Department Business & Management by MCI and Giggle examined the effects of the Coronavirus Crisis on the tourism market, the mood of hoteliers and their willingness to adapt to the new market dynamics. The students collected primary data through interviews in the DACH region and evaluated them on the basis of extensive literature research.
It was observed that a majority of hoteliers are optimistic about the summer and autumn seasons and that there is a strong interest in optimizing through experience.
For us as a knowledge-driven startup, it is important to always be in contact with academics, professionals and practitioners in order to be an integral part of the progress.
Do you have insights for us that you would like to share? We always have an open ear for new ideas and are happy to share our latest “learnings” with you!
Many thanks to the students and the MCI!