First after the lockdown, chalets became a favorite among travelers.
The Coronavirus crisis has caused a lot of uncertainty in the tourism market. After a restrained summer was originally expected and many hosts reduced the staff, the summer in the DACH region has become stronger than was assumed in spring.
At the forefront, private chalets, in particular, were in high demand and were, therefore, able to position themselves as crisis winners. But why is that? As a rule, chalets are priced higher than normal hotel rooms, so why are they so popular?
"Holiday homes offer more space, individuality and personal freedom than a hotel" - Prof. Thorsten Kirstges.
Chalets offer guests the feeling of a second home.
Chalets are much more spacious and are usually fully equipped with a refrigerator, kitchen, etc. This enables guests to cater for themselves if necessary and not have to rely on a restaurant. You can organize your time freely and enjoy privacy and tranquility in the chalets. This freedom in terms of time and space is one of the popular, new, immaterial luxury goods of modern guests.
Depending on your needs, the chalets also offer an exclusive ambiance for romance, families, relaxation after sport or even minimalism. Thanks to the remoteness from other buildings, children and pets can also frolic freely without disturbing other guests.
In particular, the often rustic architecture with lots of wood and stone offers a different flair than many conventional hotels or holiday apartments can cover. Paired with a fireplace or a sauna, the relevant target groups can be specifically addressed.
Personal care is also possible in chalets.
Through personal care of guests, for example, by conveying personal insider tips on activities or locations, hosts can also show chalet guests individual appreciation. The improved service, better equipment and charming architecture, therefore, set chalets apart from traditional holiday apartments. Such a personal approach begins with the morning bread delivery service and can be expanded to include private guided tours to the hosts' secret and favorite tips. The imparting of their own local know-how is understood by the guests as personal appreciation and guarantees unique experiences, as this know-how can only come from the heads of the hosts.
It also shows here that guests are willing to pay a higher price for individualism and privacy in order to have their own personal experience.
So what else can hotels acquire from chalets in order to be able to inspire guests equally?
The focus here is on individualism as a luxury good. The possibility of being able to meet guests specifically contributes significantly to success in a market that is increasingly characterized by the selective needs of guests.
Both in terms of space and service, the guest must be given the opportunity to find a package that meets the individual wishes of the guests and not just reflects an off-the-shelf product. With a focused range of experiences, the specific guest preferences can best be covered with low investment and provide guests with real emotions, authentic experiences and good memories, which ultimately leads to improved guest loyalty.